ABOUT US
THE PROBLEM
Let’s be honest — no tradie likes wearing safety glasses. They’re uncomfortable, they fog up, they scratch too easily, and worst of all, they look terrible. That’s why many of us leave our eyes unprotected on site — even when we know the risks can be life-changing.
The current standard of safety eyewear feels like an afterthought. No style, no comfort, no respect for the people who wear them.
The Trade Shades Difference
At Trade Shades, we’ve created safety glasses that look like your favourite sunnies — but meet the highest safety standards. They’re tough, certified, comfortable, and most importantly, they look great.
We believe you shouldn’t have to choose between looking good and staying safe. With Trade Shades, you get both.
Look sharp. Work safe. Feel confident.
MEET THE FOUNDER
Hey tradies – I’m Fraser.
I’m a qualified electrician and the founder of Trade Shades. I launched the company in October 2023 after years on site, frustrated by the cheap and uncomfortable safety glasses we’re expected to wear every day.
I knew there had to be a better way — something designed for us, by us.
Trade Shades is more than a product — it’s about raising the standard for tradies everywhere.
We deserve quality. We deserve style. We deserve better.
OUR MISSION
To make safety glasses people actually want to wear.
We’re here to change the game. No more throwaway plastic frames. No more cheap feel. Just stylish, protective eyewear that’s built to perform and designed to last.
Our goal?
To make Trade Shades the go-to name for safety eyewear — just like people say “Hoover” or “Stanley.”
THE SOLUTION
Built the Hard Way
Every pair of Trade Shades was forged through real grit — designed after months of prototyping, refined through feedback from fellow tradies, and certified to BS EN ISO 16321:2022 for impact protection.
I poured everything into making this happen — late nights, long weekends, and every hard-earned pound from overtime shifts.
Now, they’re finally here — and they’re ready to change how tradies protect their vision.
Meet your eyes’ new best mates — Trade Shades.
Built tough. Styled right. Safety certified.
